How to Create a Memorable Welcome Email
A welcome email is an important campaign for all businesses, here’s how to make yours great.
A brand’s welcome email serves as a first impression. Thanking your customers for their support and acknowledging them as new subscribers gets your relationships off to a good start.
A recent study by Return Path shows that welcome emails have a 42% higher read rate than the average email, making this one of the most important automated campaigns that a business can send.
The beauty of a welcome email is that it’s simple to setup and it doesn’t require a lot of copy or an intricate design, yet it’s an email that can drastically improve your conversion rates and grow your brand.
Tips for creating an impactful welcome email
If you really want your welcome email to stand out, here are a few helpful tips.
- Use the right ‘from’ address
In order to avoid any confusion, use a ‘from’ email address that’s easily recognizable. When a recipient can’t immediately tell who an email is from there’s a good chance they will ignore it or simply delete it.
- Be timely
Your welcome email should reach your new subscriber within a few hours. When a welcome email is only received the day after someone signs up, it doesn’t have as big an impact.
- Stay true to your brand
The reason why someone signs up for your emails is because they can relate to your brand, find your content or products interesting and would like to hear from you on a regular basis. Make sure that you’re incorporating your brand’s unique personality and values into your emails, including your welcome email. It helps get subscribers excited about your future emails.
- Deliver on your promises
If you’re going to be offering an incentive for signing up, make sure that the offer can be redeemed in your welcome email. Don’t send this in a separate campaign as it might cause the user to change their mind about subscribing when you don’t deliver on your promise. They may even report your email as SPAM.
- Make it personal
This welcome email is all about your new subscriber so personalize your email by addressing them by name. Most businesses ask for a name, surname and email address during sign-up so you should have this information available to you already.
- Drive traffic to your other platforms
Your welcome email is the perfect opportunity to tell new subscribers about your social media pages or to send them to your website. You shouldn’t overwhelm them with too much information though so stick to one or two links or calls-to-action.
- Create a simple subject line
Your subject line is another aspect that can be used to help subscribers recognize who your email is from and to encourage opens. Create an engaging subject line that gets to the point.
- Use amazing images
Since your welcome email should be short and sweet, make use of one or two amazing images to grab your audiences’ attention and set the tone for future emails. A picture really is worth a thousand words.
- Set expectations
Use your welcome email to give your subscribers a better idea of what they can expect from you going forward. Tell them how often they’ll be hearing from your brand and what content they can expect.
- Don’t forget an unsubscribe link
Even though you are confirming a new subscription, you should always include an unsubscribe link to increase trust and to avoid being blacklisted. Unsubscribe links are required by current CAN-SPAM regulations. The last thing you want is to end up on a blacklist and need to remove email from Spamhaus.
- Maintain good list hygiene
Be sure to keep your client list free from hard bounces, inactive users, and bad emails. We suggest you periodically verify your email list to prevent blacklisted IP’s and poor delivery. The last thing you want is to be listed on a spam rbl list.